Ever wonder why a home in your neighborhood just sits and sits with that forlorn-looking For Sale sign in its yard? Here we share some common reasons that homes don’t sell and how you can avoid making the same mistakes when it’s time for you to sell.
1. The home is in a bad location
Is the home backed to a busy street? Is the home near the noisy community gate rather than situated along the golf course? If your home’s location is less than ideal, a good real estate agent will know how to accentuate the positive when marketing your property. It’s also wise to understand that your home may appraise for less than its counterparts. Sometimes the smartest way to compensate for a less desirable location is to offer incentives to buyers such as paying for closing costs or mortgage points.
2. The home is overpriced
Overpricing is the most common reason homes don’t sell. Often sellers allow emotions to cloud their business sense and feel that their home is worth more than it is because they’ve invested so much love and care into it. The truth is that buyers, not sellers, determine the value of a home. You can set your price unrealistically high, but it often sets in motion a process that can eat up equity quickly and leave your home lingering on the market at the expense of appearing “shopworn.” Instead, rely on our market expertise to skillfully price your home.
3. The home doesn’t show well
Here in North Scottsdale, there are plenty of homes for potential buyers to choose from. One of the most prevalent comments we hear is that a home is outdated and needs cosmetic or structural improvements – and today’s buyers just don’t want to hassle with that. We know what buyers are looking for in a home and can advise you on updates and décor that will maximize your profits.
4. The listing agent is ineffective
Some agents will dazzle their clients with unrealistic pricing expectations just to get the listing. However, their bad advice can cost plenty in wasted time, money and stress. Some agents will be unresponsive to interest from other agents. (They’d rather find the buyer themselves, so they don’t have to split the commission.) If the listing agent isn’t marketing the property properly, it is likely to get lost in the shuffle. Our property listings include multiple marketing mediums, listing tours for agents, extensive advertising, and the use of technological tools such as virtual tours and internet showcases. We’d love to show you our strategies for success in person. Give us a call today! 602.320.8415
