Real Estate Corner: Corporate Strategies for Selling Your Home

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Posted on April 22, 2019 by Laura Lucky

When it comes to consumer brands and the corporate world, there are some tried-and-true business principles that brands use to drive sales. Competition for the consumer’s dollar is fierce, so the positioning and marketing of a brand takes strategy and an understanding of its target market. The same can be said for selling your home. Let’s explore some corporate strategies that have proven to be successful and how those same strategies can carry over into real estate.

Sell the Lifestyle. Not only does the apparel brand Tommy Bahama offer quality clothing items, the real success of the brand has been its integration of a lifestyle component into the stores and products. Shoppers become immersed in the brand’s identification of relaxed, island-vibe living. When we’re marketing a home in North Scottsdale, we like to accentuate the lifestyle component too. Presenting the home to potential buyers in a way that inspires them to visualize the lifestyle they’re desiring is key.

Unique Selling Proposition. This age-old marketing concept is powerful. Lululemon, the athleisure attire brand, has built a cult-like following with their unique, trademarked luon fabric. When marketing homes for sale, we focus on, and accentuate, what makes your home stand out from the competition.

Value Added. No matter the price point, every consumer enjoys getting a little something extra with their purchase. The beauty retailer Sephora paved its way to retail domination by offering free makeup tutorials and free beauty product samples with every purchase. With stiff competition in today’s real estate market, it pays to get creative here too. Perhaps an offer of a celebratory steakhouse dinner for the buyers upon close of escrow or offering to cover the first year of HOA fees might be just the thing to help your property stand out to buyers.

Interested in selling but not sure where to start? Breathe easy and let us show you what we’ll do to market and sell your home. After all, we’ve got our own tried-and-true strategies too! Contact us today at 602.320.8415 or

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  • Lisa Lucky
  • Matt Lucky
  • Laura Lucky
  • Russ Lyon Sotheby's International Realty
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    Scottsdale, AZ 85255

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